Fly me to the moon
Okay. Not the moon. Fly me an ad. Fly me a banner. Buzzzzz.
What?
A company at a German trade show has attached tiny banner advertisements to flies and set them loose on unsuspecting visitors, in a bizarre yet effective marketing stunt.
The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible. What’s more, the zig-zagging of the fly naturally attracts the attention because of its rapid movement.
Damn that idea. It’s so brilliant it makes me want to barf. I work in a creative agency, and I can just see myself collecting the big flies that fly into the office every now and then in a nice glass jar.
Someone else will have to do the banner attaching :)
Via Wired UK
Roba
November 5, 2009 @ 1:10 am
testing
Dima
November 5, 2009 @ 1:11 am
creepy-ah baby-ah
jaraad
November 5, 2009 @ 3:19 am
Flyswatter anyone?
The concept is genius, no doubt about that, but not by using flies. Talking about hygiene issues. Anyway, still it is a cool ad design.
Chris
November 5, 2009 @ 3:33 am
Cool, but I bet PETA had a fit when they saw that. Your Chuck Taylor favicon magically reappeared today after a two year hiatus-sweet! BTW, my girlfriend was looking through your blog Sunday and saw your red velvet heels, you now owe me 60 bucks!
mo
November 5, 2009 @ 9:57 am
certainly creative .. not so sure about it being a good idea though ..
cubano
November 5, 2009 @ 11:56 am
poor flies! You find the coolest stuff…love your blog
Roba
November 5, 2009 @ 2:18 pm
Jaraad, hehe, you’re right, I didn’t think about hygiene :)
Chris, yup, I suddently realized that I have a typo in the favicon link (double http). Silly me. I tried to fix it several times earlier but never noticed the typo. As for the shoes, that’s very funny, cause I only wear those shoes once every couple of years (I can’t do heels). I’m sure your girlfriend would enjoy them though :)
Mo, haha, well, any publicity is good publicity.
Cubano, thanks man :) I appreciate it!
Maxxed'ouT
November 8, 2009 @ 4:58 am
I don’t think PETA would be very crazy about this idea!
Roba
November 8, 2009 @ 11:48 pm
Maxxed’ouT, does PETA also defend flies??