Comments on: The Top Arab Brands http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/ Another Casualty to the Seduction Of Art Wed, 20 Aug 2008 14:25:17 +0000 http://wordpress.org/?v=abc by: moryarti http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6283 Sat, 21 Oct 2006 06:59:29 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6283 I'd buy the top 5 ... but the rest? Did any read the report provided by the link Roba added? <i>1. Are you familiar with the brand? 2. Is the brand of any relevance to you? 3. Do you trust the brand? 4. Would you recommend the brand?</i> Can they be any more superficial and random? I find this ranking criteria very questionable. These questions are extremely subjective and do not reflect the nominated brand’s financial strength, flexibility, adaptability or even its communication’s consistency. I mean, give me a break, Mikyaji has better/higher Brand Value than Al Aujan Industries - the people behind Vimto and Barbican? How did companies like Al Aujan and Halwani not make it to the list, and companies brands Milco and Splash did .. Also, Interbrand, which has the most globally recognized brand valuation methodology, has very strict rules on which brand that make it to its list. One of them is that any brand that qualifies has to belong to a publicly traded company. The rational behind Market Cap (the value of the comapny;s shares, its corporate governance...etc) has a significant weighted average over the final brand value, hence ranking. I know many of those Arab top 40 are not publicly traded. ya3ni, the whole ranking is fayet bel 7ai6 I’d buy the top 5 … but the rest? Did any read the report provided by the link Roba added?

1. Are you familiar with the brand?
2. Is the brand of any relevance to you?
3. Do you trust the brand?
4. Would you recommend the brand?
Can they be any more superficial and random?

I find this ranking criteria very questionable. These questions are extremely subjective and do not reflect the nominated brand’s financial strength, flexibility, adaptability or even its communication’s consistency.

I mean, give me a break, Mikyaji has better/higher Brand Value than Al Aujan Industries - the people behind Vimto and Barbican? How did companies like Al Aujan and Halwani not make it to the list, and companies brands Milco and Splash did ..

Also, Interbrand, which has the most globally recognized brand valuation methodology, has very strict rules on which brand that make it to its list. One of them is that any brand that qualifies has to belong to a publicly traded company.

The rational behind Market Cap (the value of the comapny;s shares, its corporate governance…etc) has a significant weighted average over the final brand value, hence ranking. I know many of those Arab top 40 are not publicly traded.

ya3ni, the whole ranking is fayet bel 7ai6

]]> by: Seekersdigest.org » Blog Archive » The Top Arab Brands - And Far Away http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6221 Fri, 20 Oct 2006 12:49:01 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6221 [...] And Far Away » The Top Arab Brands The Forbes Arabia Top 40 Arab Brands list looks at companies that not only have created strong brands in Arab countries, but that are gaining recognition worldwide. [...] […] And Far Away » The Top Arab Brands The Forbes Arabia Top 40 Arab Brands list looks at companies that not only have created strong brands in Arab countries, but that are gaining recognition worldwide. […]

]]> by: Seekersdigest.org » Blog Archive » The Top Arab Brands - And Far Away http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6222 Fri, 20 Oct 2006 12:49:01 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6222 [...] And Far Away » The Top Arab Brands The Forbes Arabia Top 40 Arab Brands list looks at companies that not only have created strong brands in Arab countries, but that are gaining recognition worldwide. [...] […] And Far Away » The Top Arab Brands The Forbes Arabia Top 40 Arab Brands list looks at companies that not only have created strong brands in Arab countries, but that are gaining recognition worldwide. […]

]]> by: Roba http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6217 Fri, 20 Oct 2006 11:48:56 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6217 Two Apples is Kuwaiti? Interesting. It took me a while to realize that Two Apples actually translates to Tufa7tein! Jad, there is a Jordanian company called Al-Marai, but the one in the list is different. Two Apples is Kuwaiti? Interesting. It took me a while to realize that Two Apples actually translates to Tufa7tein!

Jad, there is a Jordanian company called Al-Marai, but the one in the list is different.

]]> by: Hope http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6206 Fri, 20 Oct 2006 10:27:30 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6206 So Egypt has only 4 ( 1 owned by Americana moryarti says) at the very end of the list. Sad but predictable. meno lillah Husni we 3esabtu! Gulf has 24 including the 7 top ones but Kuwait ( where I live) is not heavily represented, again predictable. What was a good surprise (but I have no clue when it comes to business or finance) is Jordan and Lebanon. So Egypt has only 4 ( 1 owned by Americana moryarti says) at the very end of the list. Sad but predictable. meno lillah Husni we 3esabtu!
Gulf has 24 including the 7 top ones but Kuwait ( where I live) is not heavily represented, again predictable.
What was a good surprise (but I have no clue when it comes to business or finance) is Jordan and Lebanon.

]]> by: Jad http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6193 Fri, 20 Oct 2006 09:10:55 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6193 I always thought that Al-Marai were Jordanian *OMJ* ARAMEX IN THE LIST! now forbes creditability are questionsable. I always thought that Al-Marai were Jordanian *OMJ* ARAMEX IN THE LIST! now forbes creditability are questionsable.

]]> by: moryarti http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6191 Fri, 20 Oct 2006 08:25:30 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6191 Two Apples (Egypt) - produced in Egypt, but owned by Americana (Kuwait). Two Apples (Egypt) - produced in Egypt, but owned by Americana (Kuwait).

]]> by: kinzi http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6185 Fri, 20 Oct 2006 07:52:00 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6185 Yay, Nuqul Group! They have so indoctrinated me I only use tissues to wipe up spills even in the US - forget paper towels. Even my in-laws know what I mean when I say "Please pass me a FINE" Yay, Nuqul Group! They have so indoctrinated me I only use tissues to wipe up spills even in the US - forget paper towels. Even my in-laws know what I mean when I say “Please pass me a FINE”

]]> by: Nas http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6171 Fri, 20 Oct 2006 03:49:10 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6171 it's kind of predictable to see all the companies and their host countries, after all they are businesses and they depend on wealth and the flow of money and investment which most gulf nations can provide. as for Fine, yeah that was predictable as well, branding wise no one in jordan asks for a tissue...just a fine. business wise the nuqul group is going to be really big in the arab world in the next few years. it’s kind of predictable to see all the companies and their host countries, after all they are businesses and they depend on wealth and the flow of money and investment which most gulf nations can provide.

as for Fine, yeah that was predictable as well, branding wise no one in jordan asks for a tissue…just a fine. business wise the nuqul group is going to be really big in the arab world in the next few years.

]]> by: hareega http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6151 Fri, 20 Oct 2006 00:05:38 +0000 http://andfaraway.net/blog/2006/10/20/the-top-arab-brands/#comment-6151 can't find my blog on this list, is this a conspiracy against me? can’t find my blog on this list, is this a conspiracy against me?

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