I have crush on Apple
I have one heck of a crush on Apple. The kind of glorious crush where I feel like passing out when surrounded by a certain amount of beautiful and perfect pieces of machinery. The kind of corporeal crush where I want to run the tips of my fingers over the cold metal and soft plastic and get bedazzled by the faery-style white light. The kind of crush where I want to put an Apple laptop inside a lucite case and place it lovingly on my coffee table as some sort of ultra-modern readymade sculpture for the sole purpose my visual enjoyment.
Crush, I say, not love- the kind of carnal crush that might or might not develop into a real beneficial relationship, because, truth is, I’m a PC user, and probably will continue being so for a while(I mean, dude, check this out, via Y. Malakha).
Anyhow, during the past several days since Apple unveiled both the Macbook Pro and the result of putting an Intel chip in bed with a Mac, I’ve been watching the reaction in the blogosphere with amazement. Steve Jobs is a marketing genius. The guy just has a gift for understanding what appeals to millions of consumers(I guess someone did quite well in Public Relations 101). People all over the world are reacting as if someone has just discovered the elixir of life!
Just check out how the Jobs & Co. Describe their new machine, “You’ve dreamed about it long enough. Now it has a name: MacBook Pro. Powered by a dual-core Intel engine. Up to four times the speed of the PowerBook G4. Eight times the graphics bandwidth. With built-in iSight for instant video conferencing on the move. And Front Row with Apple Remote to dazzle everyone in the room. Wait no more.”
Ooh, baby! Check out all the emotional and sexual connotations. Sleek, hot, I’m drooling- dude, sex sells.
Naturally with all the glowing media attention after Apple’s Big Announcement ‘06, Apple’s stock price headlines ended up in everyone’s RSS readers- shares surged a record-breaking more than $4 on the same day of the unveiling and an additional $3 the next day breaking a record yet again. Stocks for Apple are at an all time high.
Pretty cool. I bow to Jobs.
Apple’s 30th anniversary is coming up on April 1. I’m actually excited to see reactions of Apple evanglistis and the adoring retrospective media coverage.
For the love of technology? For a heck of a lot of brand power? For His Jobness Steve? For the cool-ization and sexy-ization of geekdom? For the beautiful machinery? Who knows.
jameed
January 15, 2006 @ 2:31 pm
sayra ti7ki technology shayfek…
Roba
January 15, 2006 @ 2:53 pm
technology? Where? I thought of this more as a marketing post
Hani
January 15, 2006 @ 3:29 pm
Do you get a percent on Apple’s sales?!
If not, then I think you should :D
Forrest Gump invested in Apple thinking it was a fruit company! That made him a millionaire, (From the movie Forest Gump for Tom Hanks)
Bashar
January 15, 2006 @ 4:12 pm
Salam Roba…you should be working now at their Marketing Department :) or PR person…i guess all designers have that that’s secret relation with Apple PCs..
And BY THE WAY I almost got fired for the “SEX SELLS” link: p what’s with you people :p should we rate now our posts loool PG 18 (Adult links) :p
It might be a coincidence, or you might read it already, but i just posted a week ago about Steve Jobs not because of apple..but because he is Also the CEO of another company.. PIXAR..you know..that animation company behind the movies Toy Story 1 & 2, A Bug’s Life, Monsters Inc, Finding Nemo, The Incredibles.. check it out http://thinkinganew.blogspot.com/ the second post from top.
Lina
January 15, 2006 @ 9:15 pm
If I didn’t know anything about the Mac Book Pro I would’ve fallen in love with it from your post ;)
I mean, seriously, dudette.. they should start paying you for this! Somebody must’ve aced marketing 101 :)
Fadi k
January 15, 2006 @ 9:32 pm
goodness , i thought love only works for humans, but people might fall in love with computers, websites , sushi’s and even qatayef! such a big heart :)
ahmad Humeid
January 15, 2006 @ 11:34 pm
now THAT was a good post :). BTW Jobs didn’t really go to much college.
Ibrahim
January 16, 2006 @ 2:40 am
How could anybody in the world resists Apple products… i even love their products packages … i used to collect their imac package in jordan, and save my stuffs in it… they have an amazing designs.
i believe that apple is a true friend for designers it served them since ages … and because most of their products users are designers, so they made these amazing designs with thier products so it can fit with the room or office decor you have :)
this man is unbelievable …
Luai
January 16, 2006 @ 7:46 am
You had to post that stock graph!! It hurts so bad to look at that thing. I got out at 17 and have been kicking myself ever since. And then to see it go up in the last couple of days…Mayb it’s time to get back into it. What do you think?
Killer Bee Bop
January 17, 2006 @ 3:49 pm
“BLEH” … I totally don’t dig this post. That old myth of Apple and designers. It’s all just marketing! And one thing that
proves how Apple sucked in the market, especially in the older days, is it’s failure to achieve any decent share in the PC
market, it’s failure to sustain a rigid position in the software market for their Macs. While there are zillions of software
products for x86/Windows, not even a tenth is out there for Mac users! And this isn’t something that could be easily
neglected!
I’d say this move is totally Intel’s, the masterminds of the market and the masterminds of the semiconductor industry(check
out their 65nm new fabrication process! The world is going Nano!). They wanted to expand their dominance over the market to
include brainwashed designers who use Macs just because they’ve been told it’s the best for designing, although an Intel/AMD
based system with Windows/Linux OS can do just as well, and they’re not any short of software to manage that job!
Intel always made up for it’s not-so-good, very ancient architecture, with brilliant marketing techniques! AND with insanely
developed enhancements in execution flow and ever-increasing clock speeds (which made Intel’s CPUs perfect space heaters,
talk about multi-function! And now they can’t seem to bring them GHz any further :|), needless to say that they couldn’t have
done all that without the help of their infamous electronic engineers that made everyone Amen to Moore’s Law. But 64-bit is
around the corner, and x86 is in it’s final stages of aging. You can’t live forever dear!
Now Apple’s sales are mostly due to iPods, which they excelled in marketing, that people started to think they’re the new
Walkman, which they ain’t. And people believed that “iPod” and “MP3 Player” are interchangeable words! Which they ain’t.
There are other vendors who offer much better solutions than Apple’s iPods, take Creative’s ZENs for example! Apple mostly
sucked/sucks because of it’s obsession with propiretaries, take the hellish iTunes for example!
The only one who’s mostly bugged by all this is Mr. Bill Gates. Linux? Google? Mozilla? And now MAC? How could it be worse?
Microsoft is going DOWN folks!
Apple’s only true area of dominance is within you guys, and that was way in the beginning when proprietary moves did work,
and designers are so easy to fool anyway! So they got away with that, good for them. But it’s not gonna stay like that
forever, I tell ya!
“BLEH” … I totally don’t dig this post. That old myth of Apple and designers. It’s all just marketing! And one thing that
proves how Apple sucked in the market, especially in the older days, is it’s failure to achieve any decent share in the PC
market, it’s failure to sustain a rigid position in the software market for their Macs. While there are zillions of software
products for x86/Windows, not even a tenth is out there for Mac users! And this isn’t something that could be easily
neglected!
I’d say this move is totally Intel’s, the masterminds of the market and the masterminds of the semiconductor industry(check
out their 65nm new fabrication process! The world is going Nano!). They wanted to expand their dominance over the market to
include brainwashed designers who use Macs just because they’ve been told it’s the best for designing, although an Intel/AMD
based system with Windows/Linux OS can do just as well, and they’re not any short of software to manage that job!
Intel always made up for it’s not-so-good, very ancient architecture, with brilliant marketing techniques! AND with insanely
developed enhancements in execution flow and ever-increasing clock speeds (which made Intel’s CPUs perfect space heaters,
talk about multi-function! And now they can’t seem to bring them GHz any further :|), needless to say that they couldn’t have
done all that without the help of their infamous electronic engineers that made everyone Amen to Moore’s Law. But 64-bit is
around the corner, and x86 is in it’s final stages of aging. You can’t live forever dear!
Now Apple’s sales are mostly due to iPods, which they excelled in marketing, that people started to think they’re the new
Walkman, which they ain’t. And people believed that “iPod” and “MP3 Player” are interchangeable words! Which they ain’t.
There are other vendors who offer much better solutions than Apple’s iPods, take Creative’s ZENs for example! Apple mostly
sucked/sucks because of it’s obsession with proprietaries, take the hellish iTunes for example!
The only one who’s mostly bugged by all this is Mr. Bill Gates. Linux? Google? Mozilla? And now MAC? How could it be worse?
Microsoft is going DOWN folks!
Apple’s only true area of dominance is within you guys, and that was way in the beginning when proprietary moves did work,
and designers are so easy to fool anyway! So they got away with that, good for them. But it’s not gonna stay like that
forever, I tell ya!
Sorry about this lengthy, way too technical comment. I would’ve posted it as a blog entry in response to yours, if I had a
blog, that is … I just hate how you designers act towards technology. I just hated how naïve this post sounded. You buy
technology only because it’s aesthetically marvellous? It looks good I agree with that, but newsflash, technology is
principally about functionality! You don’t do Apple much good with this post as most commenters suggested. They’ve been
overly abusing this aspect already, and they’re much better at it, what Apple needs is someone to defend their position
within the S/W market, bringing in some other proprietary application (why change that now?) that only works with Apple and
is so demanded that people would consider switching to Apple only to get their hands on it. Or maybe what Apple needs is a
major shift in sales and pricing policies so that it can sell easier, but I doubt they’ll ever do that.
By all means, keep on loving Apple, but try to love it for a better reason.
Gaal “sex sells” gaal! w hay kamaan “BLEH” lal shabaab!
Start your hatemail already! Long live freedom of speech!
P.S. Ibrahim, I always collect electronics packaging! It’s driving my parents nuts!
nasimjo©
January 19, 2006 @ 12:19 pm
Now here comes the Real tech guy.
Who on earth said that Apple is just for designers, or that apple is just a lifestyle.
Apple is a real development environment and a large world of APIs, all mixed with huge machine performance (That only UltraSparcs could be compared to) and an Excellently engineered Unix based OS.
Dear Mr “killer bee”, Developers under Apple environment is widely available in Europe and the states, Arabia have always been a blind Microsoft dependent!
As a Java Developer, and many of Java Developers around the world, prefer to develop on Apple platform rather than Windows and most Linux Operating Systems, and some would even prefer it more than Sun’s solaris since Many multimedia programing are available for Java on Apple Platform (hint: Quicktime) that would be more useful and productive to develop under Apple Platform.
Not to forget the big abilities Apple provide for Clustering and RAID storage Servers. As well as Broadcasting servers over the web and data cables (hint HTTV)
and by the way, you can have Linux running on Apple Machine as Well (Hint: Yellow Dog Linux)
and by the way roba, just like jameed, I’ve been saving money to get an Apple Box soon, Hopefully I will this year, and will have a PowerPC Apple not an Intel inside Apple, Ahmad Humeid told me about a place that sells stock and used apples at very good prices around the town, so Let’s hit it baby !
And as I’ve always said: AN APPLE A DAY KEEPS THE BUG AWAY)
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